Hydratta is a body care brand with high hydration as their core feature. For their relaunch, they needed a visual that could both convey gentle care and technology. Therefore, we led the packaging design to a more minimal and sophisticated look combining them with high performance graphic codes so that we could deliver and balance those two characteristics.
VP: Claude de Peña
Head of Design: Marcio Aoki
Head of Design: Marcio Aoki
Design Manager: Greice di Foggi
Creative Designer: Julie Kume
Business Manager: Roberta Freitas
Photo retoucher: Team Creatif
Creative Designer: Julie Kume
Business Manager: Roberta Freitas
Photo retoucher: Team Creatif
Project by Team Créatif Brasil ©